All About Me

So nice to meet you

Whilst my home page gives a short 1-0-1 on me, the real scoop is here, so stick around and have a read…

I was born and raised in Surrey, Greater London. I studied a BA and then an MSc at Leeds University before moving back down to London to figure out exactly what I wanted to do with my life now that I was a “real adult”. I really had no idea, throughout my education I’d been the classic all-rounder with a variety of skills & interests, choosing one specific industry or job seemed so conclusive & finite.

“Imposter syndrome tells me I stumbled into my career by luck, but I’m gradually learning that actually, hard work puts you where the good luck finds you.

It was during my time at Leeds that my best friend and I started Gains4Girls. We wanted to create an outlet for our growing love of exercise & nutrition, to be able to connect with other women and to share our journey’s.

I now do this through my own platform; you can follow me on Instagram here.

This passion for health & fitness prompted me to qualify as a personal trainer after completing my MSc.  I then worked in a gym, followed by a private studio as I simultaneously developed and grew my online coaching business Fit To Thrive. Instagram had shown me just how many women I could reach with social media, I wanted to do the same with my coaching; to instil my philosophy around health & fitness in as many women as possible.

Four years later I now coach women worldwide (everywhere from the UK to the US to New Zealand) and continue to utilise social media to truly educate women about health. You can read more about my ethos around health & fitness and my coaching programme Fit To Thrive here.

It was during my time at Leeds that my best friend and I started Gains4Girls. We wanted to create an outlet for our growing love of exercise & nutrition, to be able to connect with other women and to share our journey’s.

I now do this through my own platform; you can follow me on Instagram here.

This passion for health & fitness prompted me to qualify as a personal trainer after completing my MSc.  I then worked in a gym, followed by a private studio as I simultaneously developed and grew my online coaching business Fit To Thrive. Instagram had shown me just how many women I could reach with social media, I wanted to do the same with my coaching; to instil my philosophy around health & fitness in as many women as possible.

Four years later I now coach women worldwide (everywhere from the UK to the US to New Zealand) and continue to utilise social media to truly educate women about health. You can read more about my ethos around health & fitness and my coaching programme Fit To Thrive here.

Most people chase success at work thinking that will make them happy. The truth is that happiness at work will make you successful.

Alexander Kjerulf

My industry knowledge and experience, coupled with my background in social media and digital marketing, led to me being given the opportunity to create digital fitness content for some of the industry’s fastest growing brands.

In an industry that can be littered with false information and mixed messaging, I take pride in delivering evidence-based content that is digestible and engaging. In the past year, I’ve also started working with forward-thinking corporates and businesses as a wellness consultant. I encourage them to see wellness as more than just the absence of illness or a “tick-box exercise” and work with them to devise and deliver award-winning wellness programmes that serve to integrate wellness into the fabric of company culture. You can read more about the different projects I’m currently involved with here.

One piece of advice that’s always stuck with me is to never stop learning. I’m fortunate enough to be able to make a living out of what I love: wellness is my passion and so the desire to continue learning feels as natural as breathing. The more I come to know, the more I realise I don’t know. But everything I learn – from books, seminars, research papers, conferences, courses – goes back into both the work I do with my 1-2-1 clients, the content I create and programmes I devise for brands and businesses.

My industry knowledge and experience, coupled with my background in social media and digital marketing, led to me being given the opportunity to create digital fitness content for some of the industry’s fastest growing brands.

In an industry that can be littered with false information and mixed messaging, I take pride in delivering evidence-based content that is digestible and engaging. In the past year, I’ve also started working with forward-thinking corporates and businesses as a wellness consultant. I encourage them to see wellness as more than just the absence of illness or a “tick-box exercise” and work with them to devise and deliver award-winning wellness programmes that serve to integrate wellness into the fabric of company culture. You can read more about the different projects I’m currently involved with here.

One piece of advice that’s always stuck with me is to never stop learning. I’m fortunate enough to be able to make a living out of what I love: wellness is my passion and so the desire to continue learning feels as natural as breathing. The more I come to know, the more I realise I don’t know. But everything I learn – from books, seminars, research papers, conferences, courses – goes back into both the work I do with my 1-2-1 clients, the content I create and programmes I devise for brands and businesses.

“If there’s one thing I’ve learnt it’s to not focus your energy on things beyond your control. When you try to control everything, you enjoy nothing… and life is too short for that.”

I love peanut butter (my pantry even has a dedicated peanut butter shelf), a good cup of coffee and – as you might have guessed – a hard workout.

I’m fascinated by the impact nutrition has on our bodies whilst also being equally curious about the power of social media and it’s impact on social consciousness. I love to read and am currently working on making more time to do this, this month’s read is: Indistractable by Nir Eyal. I also love to write. You can read my rambles on my blog here.

Or why not have a little scroll through my Instagram.

My work gives me the freedom to work from home half the week. On those days, you’re likely to find me walking, oat milk cappuccino in hand (who doesn’t love a cliché), with a podcast playing – my morning ritual. The rest of the week I work from a co-working space called Fora whose buildings are dotted across London.

I love peanut butter (my pantry even has a dedicated peanut butter shelf), a good cup of coffee and – as you might have guessed – a hard workout.

I’m fascinated by the impact nutrition has on our bodies whilst also being equally curious about the power of social media and it’s impact on social consciousness. I love to read and am currently working on making more time to do this, this month’s read is: Indistractable by Nir Eyal. I also love to write. You can read my rambles on my blog here.

Or why not have a little scroll through my Instagram.

My work gives me the freedom to work from home half the week. On those days, you’re likely to find me walking, oat milk cappuccino in hand (who doesn’t love a cliché), with a podcast playing – my morning ritual. The rest of the week I work from a co-working space called Fora whose buildings are dotted across London.

“As soon as I let go of what I thought I should do
& stopped focusing
on what others were doing,
I realised success is a relative term.”

When I’m not working you’ll probably find me curled up on my extra-deep corner sofa with my other half Isaac and our dog Nala.

So that’s probably plenty about me. If you’ve read this far, well done & thank-you. I hope this is the beginning of our relationship. Feel free to chat to me here or sign up to mailing list below to receive free coaching, insider wellness tips & sneak peeks.

X

Sign Up

(& get the goods direct to your inbox)