Consulting
Projects I’ve Worked On
I know my skill set is unique.
I am a wellness professional, I operate within the industry, working with the very kind of people that make up either your employees or your customers.
I understand their barriers to wellbeing and the strengths, short-comings and current trends of the Wellness industry. And so I know how to merge evidence-based practice & knowledge into a strategy or content that is practical, digestible and on-trend. Coupled with this, my background in digital marketing and first hand experience in organically growing multiple social media platforms means I know how to communicate knowledge and engage an audience. In short, I devise wellness strategies that work and create content that is as exciting as it is effective.
Below you’ll find some of the more recent projects I’ve been involved with that
showcase the type of clients I work closely with.
Let’s work together
on your project
GLOW
I was brought on-board by GLOW’s founders at the very conception of GLOW at the beginning of 2020.
GLOW is a health and fitness app last launched in November 2020, whose vision is to reimagine how women engage with exercise and nutrition. Together with the founders and our wider team, we devised an App whose approach is grounded in positive, sustainable habits and founded on empowerment through education. The name GLOW was born out of a desire to shift the focus away from what women look like and towards how they feel; inspiring women to see exercise and nutrition as more than just a means to an end.
My role as Head of Product and one of the founding team involves defining the product road-map for the App which will outline the vision, goals and direction of the product offering over time. I utilise my knowledge and my wealth of experience within the wellness industry to spot emerging trends and develop new ideas that anticipate customer needs, maximise user experience and differentiate GLOW from key competitors. I also oversee and contribute to the creation of all new content on the App – ensuring this remains in line with our ethos around evidence-based, educational content which is also accessible and inclusive. I act as the primary liaison between different arms of the GLOW team; over-seeing and making executive decisions on everything from our digital strategy, to App development and design, to new hires.
My role at GLOW is all-encompassing; being part of the founding team from conception, to launch and beyond has presented many challenges but just as much reward. Watch this space as GLOW brings a much-needed fresh perspective to the industry.
FORA
I was brought in to provide support to Fora in all aspects of wellness.
This involved a re-design of their current wellness offering for Residents which was then rolled out across multiple sites. The programme designed catered to all aspects of wellness; both mental and physical. I acted as the touch-point between their in-house personal trainers, class teachers, building managers, Residents, other internal Fora staff and external wellness brands & partners. This ensured good communication across the ever-expanding Fora community and efficient delivery of a premium offering, in line with the Fora brand.
The overhaul of their wellness programme also involved working closely with Fora’s in-house marketing team, conceptualising a new strategy designed to drive awareness and increase traction amongst Residents for Fora’s wellness programme. As well as catering to the Fora network as a whole, I also liaised directly with companies within Fora to create bespoke corporate wellness packages.
My role involved working closely with Fora’s events team to curate and deliver innovative wellness workshops, talks and events. 2020 saw us adapt quickly to the global pandemic to deliver a whole new programme of digital wellness events (and a wellness festival), with great success.
This re-design and overhaul of the wellness at Fora has received great reception from the press and key media outlets, and is now an award-winning programme having recently won Savill’s Workthere Coworking Wellbeing Award and GCUC’s Award for Best Wellness Programme.
B_ND
B_ND (which has since re-branded again as Shreddy) is a gym accessories brand which transformed the market by identifying the need for gym accessories and products that appealed to the wider mass market, rather than the traditional “old school bodybuilding” market.
They saw the need for a new, exciting and colourful fitness accessory brand was way overdue.
I was asked to come on board as the Head Coach/Personal Trainer for B_ND when the company relaunched under that name. My role comprised of conceptualising and creating a whole series of digital workout guides for B_ND, which were then sold to their customer base. I also provided educational content for their social channels, along with informative and evidence-based blog posts for their website. With over 50,000 people on the launch day of the re-brand and over 6,000 guides sold in the first week of the launch alone, it was a huge success.
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